Leonetto cappiello biography sample
Short biography sample...
Leonetto Cappiello (1875-1942)
And from 1905 onwards, due to a combination of imitation and endless repetition, the Art Nouveau poster style began to run out of steam.
Leonetto cappiello biography sample
It was a perfect opportunity for a young ambitious designer like Cappiello, who immediately set to work applying his skills as a caricaturist to the medium of poster art. Instead of relying on complex, stylized and painterly designs used by previous poster artists, Cappiello focused on instant visual impact, and produced images more appropriate to the faster pace of the 20th-century.
In contrast to his predecessors, he appreciated that a simple visual metaphor for a product could create a much more powerful advertising message than all the floral complexity then in vogue.
Use of Simple Strong Imagery
Irrespective of he was advertising fashion, alcohol or food, he employed simple strong images which brought an attention-grabbing sense of humour to every poster he made.
See for example the arresting &q