Clinician biography

Summary

• The best physician bios are concise and include important det ls upfront — like patient reviews, ratings, and insurance info.
• Use visuals to your advantage.

  Doctors with profile photos are viewed twice as often as those without, and video content helps build connection.

• Offer a clear call-to-action (CTA) button for booking appointments. This makes it simpler for patients to act.

Hot take: Doctor bios are one of your top patient acquisition tools.

Clinician biography

Prioritize them.

Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).

So it’s normal to wonder:

• Is it worth all the effort to write and manage all this content?
• Should you summon the gall to ask physicians to write their own?
• Do people even read physician profile pages anymore?

They do — consistently.

92% of patients read a doctor’